Celebrate Hokkaido’s agricultural heritage at the Kutchan Jaga Matsuri in Kutchan — a lively summer event dedicated to the region’s famous potatoes. The streets fill with colourful parades, traditional performances, taiko drumming, and festival stalls serving delicious potato dishes and local specialities made with fresh, regional produce.

With a vibrant community atmosphere, family-friendly activities, and evening fireworks, it’s a fun and authentic way to experience local culture against the scenic backdrop of the Niseko area.

Turn your visit into a full summer getaway in Niseko. Spend your days hiking, cycling, rafting, or soaking in natural hot springs before heading into Kutchan for the festivities.

Stay in comfort at Shinka in Hirafu. These spacious condominium-style apartments offer flexibility, privacy, and the perfect base to relax after a lively evening at the festival. Come for the flavours, stay for the mountain lifestyle, and enjoy Niseko at its vibrant summer best.