With wide blue skies, cool summer air, lively local festivals, fresh seasonal food and open landscapes, summer in Hokkaido moves at its own gentle pace. In Hakuba, the Japanese Alps offer another kind of summer charm - crisp mountain breezes, scenic gondola rides, lush hiking trails and breathtaking alpine views. Both destinations provide a refreshing escape filled with simple moments that stay with you long after the season ends.

Through Summer Japan, we hope to share the spirit of Hokkaido and Hakuba with the rest of Japan and beyond.

Our aim is simple: to help more people discover and appreciate the culture, nature and beauty of these incredible mountain regions in a way that feels warm, genuine and welcoming for all ages.