Celebrate the height of summer at Hirafu Matsuri, a vibrant community festival in Niseko that blends traditional Japanese culture with Hirafu’s relaxed mountain charm. As the village turns lush and green, the streets come alive with powerful taiko drumming, cultural performances, lively music, and rows of festival stalls serving classic street food and local craft drinks.

Families and friends gather beneath glowing lanterns to enjoy games, activities, and the warm community atmosphere. As evening settles over the mountains, the celebration often builds toward a spectacular fireworks display lighting up the sky, with the iconic Mount Yotei creating a dramatic alpine backdrop.

Turn the festival into a full summer getaway by exploring Niseko’s green-season adventures during the day — hike panoramic trails, cycle quiet countryside roads, raft clear rivers, or unwind in natural hot springs before returning to the festivities at night. The cool mountain climate makes it a refreshing escape from city heat.

Stay just moments from the action at Shinka in Hirafu. These spacious condominium-style apartments offer comfort and flexibility, with full kitchens, generous living areas, and private balconies — ideal for families, couples, or groups wanting to relax after an evening of celebration. Come for the festival atmosphere, stay for the mountain lifestyle, and experience Niseko at its vibrant summer best.